Arnell Group

As CEO of Arnell Group (AG), Sara Arnell manages the agency’s internal brand consulting group, directing consumer research, consumer insights and the development of business, brand and digital strategies which form a seamless bridge to AG’s advertising and design teams.

There are plenty of commercials for healthy food, but the odds of a child viewing them are about as good as a cartoon villain defeating a superhero. More than 90 percent of food products advertised on Saturday morning television programs, for example, exceed recommended dietary guidelines for sugar, fat or salt, according to a report by the Robert Wood Johnson Foundation.

Rolex creating a tiara logo for women’s watches to complement the crown on men’s watches. Western fast-food restaurants using apps so Indian customers can suggest the regional foods they’d like to see on menus. The Cannes Lions Festival of Creativity doing more robust promotion of its festival app, so that more delegates know they can use it to find out info on seminars.

Our rapidly changing world. The constantly evolving consumer. A wireless stream of connection, information and engagement. What's new today quickly seems old in a day.

The driver of a spirits business is the bartender. To break into the very crowded vodka category, Arnell Group designed a bottle that would look impressive on a bar and make a distinctive and standout style statement.

In this season’s Nurse Jackie series on Showtime, the advertising line promoting the show is “Karma’s a Bitch.” Seems like we are going to see some karmic payback for Jackie--shame on her for avoiding drug testing and cheating on her husband. The theme is recurring in pop culture: Kim Kardashian’s detractors routinely take to the internet to wish bad karma on her, her sisters, her ex-husband, and almost anything Kim-related. And scheduled for release this summer is the book Obama Karma. Karmic awareness is at an all-time high. 

When British rapper M.I.A. flipped her middle finger to more than 110 million Super Bowl TV viewers two Sundays ago, it caused the NFL and NBC to flip out too. Rightly so. Both organizations have codes of conduct, regulations, and responsibility to audiences of all ages who were watching the half-time show, which is where this gesture occurred.

What was your favorite Super Bowl ad? Sunday’s spots included a Clint Eastwood pitch for Detroit, Volkswagen revisiting its successful ‘Star Wars’ theme, a car duel between Jerry Seinfeld and Jay Leno, and a look at Ferris Bueller, a quarter-century after Matthew Broderick popularized the character on the silver screen.

Imagine that you're about to interview a prospective new hire. You've read their resume, been briefed by HR and are feeling confident that your recruitment team has done their job well. Now, tear up the resume and step away from your desk. It's time to find out what the true value of this candidate is: their “ROL,” or “Return on Life.”

THR goes inside the piracy battle with MPAA president Chris Dodd as the industry wonders what went wrong and how to fix its battered image.

The idea of group occupation has been around for a long time, dating back to protests in the form of takeovers and sit-ins throughout modern history, all in the name of social progress. Invigorated recently by Occupy Wall Street (OWS) and all of its offshoots, the idea of “occupy” is a word that has new relevance to teens and those who want to connect with them.

I’m sitting in my office devouring a veggie burrito bowl and my mind wanders back to last summer when I was eating a similar meal. Only then, I was not at a desk in the New York City branding and advertising agency that I run, but in a field in Masontown, West Virginia.

An organization that provides young Americans with suicide prevention and crisis intervention services is adopting a new identity. The organization is known as the Trevor Project, after “Trevor,” an Academy Award-winning short film about a teenager who tries to commit suicide.

Check out our website at Arnell.com and get our take on what’s happening in pop culture. Each day we post something new that we think you should know about. It’s called our “IT” of the Day.

Arnell Group provides all the services you’d expect from an agency, but we also offer several unique services, too. Contact us and see how our Innovation Roundtable can help you achieve your business goals in novel ways.

Our new and improved website is up and we invite you to check it out!

Coming soon – GUCCI: The Making Of, a book designed by Arnell Group that coincides with the opening of the Gucci Museo in Florence.

Arnell Group is honored to announce a new pro bono corporate identity assignment for The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to LGBTQ youth.

Arnell Group continues to gain momentum on new business, winning a rebranding effort for the international Pizza Hut Delivery business.

Arnell Group gains momentum on new business, winning a brand strategy and corporate identity assignment for Christie’s Fine Art Storage Services.

Continuing our longstanding relationship with the Fire Department of New York, we’re happy to note they’ve chosen to work with us on a pro bono basis for their latest recruitment campaign.

New imagery has launched that refreshes highly successful campaign.

Whether brands (or people) like it or not, when it comes to nicknames, you typically don’t get to set your own terms. But two alcohol brands are trying to do it anyway. Super-premium Belvedere vodka is now calling itself “Belve” (pronounced “bell-vie”).

SoBe Life Water was reintroduced at retail in February after making a splash on the U.S.’ biggest advertising stage, the Super Bowl. Arnell, New York, brought the SoBe lizard to life with a series of commercials featuring supermodel Naomi Campbell.

Maybe Pepsi’s spiffy new logo will help restore normal service. The No. 2 soda maker spent more than $1 million developing its latest look, and may soon spend as much as $1 billion changing over all of its vending machines and global signage with the new design.

Straight from their much buzzed-about Super Bowl debut, the SoBe Lizards are bringing their Thrillicious message to the world’s largest outdoor stage – New York’s Times Square.

With a record 97.4 million viewers tuning into Super Bowl XLII on Sunday, every game advertiser could be considered a winner.

Before making a bold color play in packaging and product for M&M’s this year, Masterfoods USA rolled out 37 million packages of the chocolate candies completely sans color.

Office Linebacker Terry Tate cuts through the office cooler chatter during the Super Bowl.

In a move to create stronger international brand recognition for upcoming casinos, gaming magnate Steve Wynn is bidding adieu to the name La Reve and has instead rechristened his multi-billion-dollar strip resort Wynn Las Vegas.

Moving in on Nike’s game, the sneaker company’s office linebacker one-ups the flashy competition.

Bank of America today appointed Arnell Group to lead the innovation, development and implementation of a holistic identity architecture across the corporation.

One of the best-known companies in New York is undergoing the first substantial makeover of its brand identity since John V. Lindsay was mayor, Nelson A. Rockefeller was governor and a subway token still cost 15 cents.

It is a drink whose brand name has long evoked images of salt-covered hands, limes and single shots, college parties and some none-too-pleasant mornings after. But all that is about to change, if the people at José Cuervo tequila have their way.

An offbeat new campaign embraces the philosophy of the comedian Jeff Foxworthy in declaring: “No shirt. No shoes... No problem!” And what in the world are the shirtless hunks and hunkettes peddling in the ads? Shoes.

The Arnell Group is taking its experience in the fashion category and applying it to the home electronics industry in a new campaign for Samsung Electronics Co.